Location: Windsor / Hybrid (2 days in the office)
Salary: £40,000 Basic + Benefits
Our client, a leading membership body that provides education, learning resources, journals and other publications in the surgical field. Due to continued growth, they are looking for an experienced Marketing Manager.
The Marketing Manager will work closely with the internal office team to meet the email marketing needs of the Association, ensuring the successful delivery of effective email campaigns and identifying opportunities for cross-promotion.
You will act as the key point of contact for the Association’s marketing activities, working closely with the external communications agency responsible for delivering wider marketing and communications initiatives.
Key Responsibilities:
- Collaborate with the internal office team to draft and deliver accurate and effective email marketing campaigns.
- Maintain an organised email calendar, scheduling campaigns strategically to avoid overlap and optimise engagement.
- Ensure that email content aligns with other marketing activities and meets brand guidelines.
- Write persuasive and engaging copy for email campaigns and when required, other marketing materials.
- Craft subject lines, body text, and calls-to-action that resonate with our target audience.
- Managing mailing lists and ensuring they are up-to-date, reviewing bounce backs and unsubscribe requests.
- Foster a collaborative and creative work environment with external and internal teams.
- Act as the main point of contact for marketing activities at the Association.
- Coordinate with the external communications agency to ensure consistent messaging across all marketing channels.
- Support the external communications agency when required on broader marketing initiatives
- Monitor campaign performance metrics (open rates, click-through rates, conversions)
- Use A/B testing to refine email content and improve conversion rates.
Skills & Experience:
- Bachelor’s degree in Marketing, Business, or a related field.
- CIM Level 6 qualification.
- Proven experience in email marketing, copywriting, and cross-functional collaboration.
- Strong analytical skills and proficiency in marketing analytics tools.
- Excellent communication skills (with internal and external colleagues) and attention to detail.